Our story
About Borahae
A small independent fan brand making original K-Pop inspired merch in India.
A small brand, made with love.
Borahae started in 2026 as a side project between friends who couldn't find merch they actually wanted to wear. So we started designing and making our own.
Every product on borahae.store is an original Borahae design, drawn in-house and produced in small runs in India. We sell on pre-order, dispatching the first week of July 2026 onwards.
Borahae is independent. We are not affiliated with BTS, HYBE, BIGHIT MUSIC, ADOR or any K-Pop label. We're fans, making things for other fans.
What we stand for
How we work
Designed by us
Every piece is an original Borahae design — not licensed merch, not a reseller listing.
Made-to-order
We produce in small runs after pre-orders close, so we waste less and charge less.
Pan-India shipping
Once dispatched, orders arrive in 2–6 business days, anywhere in India.
Honest & independent
We are not affiliated with BTS, HYBE or any K-Pop label. We’re a tiny fan-built brand.